What is live shopping, and why do retailers need it?
The newest commerce trend called Live Shopping or live video shopping allows you to buy from the comfort of your own home. In the past we have seen brands selling on television, such as those on the Home Shopping Network. Live stream shopping is an advanced version of TV shopping. Livestream shopping is elevating the whole experience of online shopping. Furthermore, during the lockdown more and more consumers turned to Live Video Shopping platforms that provided the sensation of in-person shopping without the need to leave the home and then they never stopped. Customers may explore, ask questions, and engage with retailers via Live Streaming Shopping. Although it is a relatively new phenomenon, Live Video Shopping is very popular since it allows consumers to not only watch their favourite online influencers or celebrities test out goods or promote brands in real-time, but can also get immediate feedback and discount coupons. Retail brands may now communicate with prospective custome