What is live shopping, and why do retailers need it?

 The newest commerce trend called Live Shopping or live video shopping allows you to buy from the comfort of your own home. In the past we have seen brands selling on television, such as those on the Home Shopping Network. Live stream shopping is an advanced version of TV shopping.

Livestream shopping is elevating the whole experience of online shopping. Furthermore, during the lockdown more and more consumers turned to Live Video Shopping platforms that provided the sensation of in-person shopping without the need to leave the home and then they never stopped.

Customers may explore, ask questions, and engage with retailers via Live Streaming Shopping. Although it is a relatively new phenomenon, Live Video Shopping is very popular since it allows consumers to not only watch their favourite online influencers or celebrities test out goods or promote brands in real-time, but can also get immediate feedback and discount coupons.

Retail brands may now communicate with prospective customers on a whole new level. Live Streaming Shopping enables businesses to engage with their customers and answer any queries they may have in real-time.

  • Customers may join remotely and ask questions about the goods to see whether it's what they're searching for — and perhaps make a purchase right then and there.
  • One of the primary advantages of Live Video Shopping is that brands can adopt a number of strategies during a live shopping show to boost their sales. Let's have a look at some of strategies that retailers should be using:
  • Live Product Tutorials – Demonstrate how to utilize a product to your audience by using Livestream shopping.
  • Collaborate – Retailers may work with influencers to improve their social reach.
  • Drive real-time demand for new product releases with New Product Launches.
  • During a live shopping show, many retailers can provide a plethora of discounts and coupon codes to be used on spot as part of their marketing campaigns. 

Why do consumers prefer to buy through Livestream?

Live shopping is definitely a time-saving activity, which makes video commerce ideal for people whose hectic schedules prohibit them from visiting the high street on a regular basis. Rather than spending hours browsing through numerous stores, customers can easily purchase goods online in only a few clicks.

Have you ever gone shopping and struggled to discover precisely what you're looking for? Because of  live video commerce, this is no longer a problem for customers as they are presented with products in an informative way that too in real-time.

SHOPPING is Possible Anytime, Anywhere

The opportunity to shop any day is a huge benefit for working people. Whereas you used to have to wait until the weekend or rush after work to get the goods you needed, you now have them at your fingertips whenever you need them. Instead of having to wait until your day off to go shopping, you may now access live shops at any time of day or night.

FREE OF HUSTLE

If the bustle of shopping malls bothers you, you may now escape them entirely by purchasing goods via Live online shopping. This is beneficial not just for those who find shopping malls unpleasant and disorienting. This is a particularly good opportunity during major holidays like Christmas, when shopping malls may get congested and in-store stock may be limited.

Also, Retailers can take advantage of the impulse purchase nature of consumers by offering something complimentary. 

To summarize

You have a lot of possibilities when it comes to live online shopping or livestream ecommerce: you may educate your buyers about your products, work with influencers and industry experts, reveal or debut new products, and so much more!

Now that you've got the facts, it's easy to see why retailers should include live stream shopping into their marketing plan. It will not only keep your consumers informed but will also increase the value of your brand since you will be able to interact with as many consumers as possible via your platform. All of this is achievable if you opt for a Livestream shopping platform with all of the necessary capabilities.

 

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